You may have noticed lately the growing number people on social networks who are organizing efforts to raise money for a good cause or to help recently unemployed people find jobs. One recent example was when Robert Scoble decided to give away $4,500 of his own money, which he later increased to $5,500 because of the response. The money was from a video project he did for Cisco (which he says we’ll hear more about soon) and he had no obligation to give it away but that’s what he did.

It started with this message on Friendfeed:

Although this amount of money isn’t enough to significantly change someone life, the post still led to a response of over 1,400 comments. When I saw he was giving it away on Friendfeed, I was interested to get Scoble’s thinking behind this approach so I asked him a few questions:

After you decided to give the money away, was doing it through Friendfeed your first reaction? Why didn’t you just give it to a charity?

I wanted to do something online instead of just giving money to a charity. I think it worked out wonderfully.

Do you think it would have worked if given away through Twitter?

Twitter wouldn’t be usable because I wouldn’t have been able to group replies like this. Also, I like Friendfeed a lot more and it’s more reliable and nicer for conversations.

One of the winners, Margaret, is using the money to help bring an Egyptian girl who suffers from a condition called arthrogryposis multiplex congenita (like her own son) to Philadelphia for the surgeries. The condition affects 1 in 3000 and results in multiple fixed limbs and joint contractures. The $1,750 that she will be getting from Robert Scoble is only a small chunk of the $25,000 needed to cover all the trip’s expenses, but it has certainly gotten her a lot closer. You can find out more and donate money at the Big Life, Big Spirit website or follow @bigspirit on Twitter. I asked her:

Would you have ever thought being a Friendfeed user would have helped you get closer to your fundraising goal?

I have had more luck leveraging Twitter, Facebook and Friendfeed for donations and awareness than my associate has with letter writing. It really was a fluke that I saw the contest. I hadn’t been on FriendFeed in awhile and just logged in. I saw the contest and realized it was ending that day. Any chance I get to promote Dolagy and the AMC community, is worth a shot. I posted the story and honest to god, I was speechless when I saw I won. The kindness of strangers sometimes blows me away. Actually since my son was born, my life has changed so much for the positive. Thanks to FriendFeed, Twitter, etc. I have gotten contacts to help publicize our efforts, look for Luxor-based videographers to capture her living conditions now (no luck yet but still hoping) and dozens of ideas on how to continue our efforts.

I think the social media community is so much tighter and willing to help each other. You would be amazed at the number of emails, tweets and messages I have gotten from people offering to help look over content, call a friend, offer a few dollars. When I started this project back in July I never honestly knew how valuable my online community would become to me. The full story of Jude, Dolagy, Shriners and myself is truly powerful and a strong example how you can be connected to someone you never met.

The other two winners were just as deserving – a student from England who will use the money to help pay for tuition and an art studio that was damaged during a California wildfire.

Her example is solid proof that all charities should now be putting a majority of their fundraising focus on social communities instead of traditional methods. In this example, Friendfeed made it easy to create an open thread that was easy for Scoble to read through and filter later on.

Connect with me on Twitter @jsmakr. Further Reading: Well Wishes $2 You & Neighbors + Neighborhoods.



Comments

  • Johnny, thanks for sharing our story about Dolagy. And just to show how dramatic a difference even a "small" donation can make, Robert's gift will help pay for almost 4 months of Dolagy's housing costs while in the states. Truly a statement that even the smallest effort can make a world of difference.
    thanks again.
    Margaret
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