Apr

2

Keep your private company connected on IncBizNet

Filed Under Web | Comments

Just because your company is privately held doesn’t mean it can’t stay connected. IncBizNet, an online community exclusively for private companies, aims to bring them together to network and help develop and manage their online presence. For a quick tour of IncBizNet, just visit this page.

IncBizNet was developed using Drupal by Mansueto Digital, which also owns Inc.com and publishes a yearly feature called the Inc. 5000; Inc. Magazine’s annual list of the fastest growing private companies in America. IncBizNet and the Inc. 5000 are now directly linked to each other because all new applications completed will automatically create a profile for the company on IncBizNet with the information submitted. As a result of this, the site already has a large member base of private companies with detailed profiles. These companies, along with all the other companies that have joined the site since it launched, vary greatly in many ways such as length of time in business, size, and industry.

I think younger run companies will be first to see the potential of the site because they will find the most value in what IncBizNet has to offer. But at the same time, the site will dramatically help non-tech savvy executives and employees become more familiar with the online world of networking and information sharing. Among many of the features currently available, the site allows companies to post press releases and blog about anything they desire. Private company executives and employees may find this very beneficial mainly because press releases are provided for free at this time (saving them money) and they will no longer need to go through the hassle of creating and hosting a company blog on their own (saving them time).

A major trend I have noticed recently (especially with web companies), is that many of them launch their own company blogs along with their new web services. They are using these blogs to keep their customers updated with their latest developments and news. We have already started to see other companies (private and public) follow this trend as a additional form of communication to their customers. I think that trend of will continue either through a site like IncBizNet or through their own website because it is effective.

It will be interesting to see how IncBizNet evolves as more companies sign up. My prediction is that one of the site’s main attractions will be hosting active discussions focusing primarily on many of the obstacles businesses face on an everyday basis to survive and grow with the rapidly changing U.S. economy.

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